Saturday, June 17, 2017

AVON Parties

Many AVON reps have found that parties provide an easy access to new customers, and to higher sales. 



Lisa Monoson did the above video of an info book which used to be on youravon.com in the AVON University as a pdf, but which I have been unable to find.  I DID, however, find a slideshare of the documents, so that is here :
https://www.slideshare.net/brouleau/avon-home-party-plan


You could choose to print out individual slides or use the original as an idea template to make your own lists, invites etc



A Step By Step Approach
Step 1 Prepare








  • Decide on the date and time you want your Avon Home Party to take place.
  • Choose the products you would like to display and order them in advance.
  • Identify a theme or key focus. Examples are Gifts; Skincare; Color; or you can do what we call "handcials" or foot pampering "spas".

    Make sure you actually showcase or demonstrate your key focus products. Products you are not demonstrating are left on the display for your guests to see.
  • Make a list of who you will be inviting.
  • Send out invitations 1 or 2 weeks in advance of your party

  • Step 2 Materials

  • Make a list of the materials you need to support you.  For example: a  display table, order pads, pencils, tissues, mirrors, cotton balls, brochures, recruiting flyers, etc.
  • It is always a good idea to provide refreshments: these can be as simple as cookies and juice to as "fun" as wine and savoury snacks.

  • Create a sign in sheet

  • Step 3 The Avon Home Party








  • On the day of the event be prepared ahead of time, relax and have fun.
  • Set up your key product focus display. This is where you will display the items in your kit.
    (I poster, 2 assortments of eye shadow samples, 2 assortments of lipstick samples and 1 each of the foundation samples. Adding full size products enhance the display)
  • Consider any complementary products you wish to display.
  • Set up your refreshment area.

  • Have your customer order pads and sign up sheet readily available. 
    Step 4 Follow up








  • Decide now on your course of follow-up after the party. Use the sign up sheet to capture the name, number and address of each guest. This will allow you to follow-up with a thank you card and offer continued or new service. This is a great way to gain new customers and grow your business.
  • Offer your Hostess a special deal. For example, your Hostess could receive:

    • 30% of what is sold at the party in FREE merchandise of their choice.
      You still profit greatly from this and increase your sales.
      For example…$500 Total party sales x 30% = $150 in Free Merchandise (Customer Price)
      If your earnings level is 40% or greater, then this offer costs you just $60.
      Your net earnings on the $500 Party is at least $140—nice profit for a few hours work!
    When someone has a party for you, you want to encourage them to get one of their guests to book a party that day. Perhaps anyone who books a party not only gets 30% of their purchase in FREE merchandise, or they can purchase five items at a 40% discount. You decide. Keep in mind if she selects a fixed earnings product you can only give her 20% off. If the hostess has someone book a party let her choose an additionally five products at the 40% discount, making a total of ten!

    Everybody loves games! Not only do they break the ice, but they make a party more fun and less of what seems like a sell, sell, sell situation.

    What games to play?  Here are some ideas from successful reps:

    Always a great start - BINGO!  Use this visual for your online parties, and make up and print out your own, for in-home parties.




    Guest Drawing

    Make sure that each guest fills out a card with their name, address and phone number so that you can follow up with them after the party. Draw a winner from the cards.

    Secret Messages

    Have just enough envelopes to give one to each guest. Put a slip of paper in each one, saying any of the following
    10% off today's AVON purchase
    FREE GIFT (have a supply of handcreams/lip balms for this)
    Thank you for coming today!
    20% off today's AVON purchase
    Earn 30% of the total AVON purchases when you collect at least 5 orders from family and friends 

    Each guest selects an envelope and tells you what it is

    The Name Game

    You'll need a timer for this and will set it for 3 minutes.
    Give each guest a pen or pencil and paper. Ask them to write down the names and telephone numbers of as many women that they know, who are not at the party.

    The winner is the one with the most names and phone numbers on their list.

    Catalog Shopper -

    Give each guest a current brochure. Give clues as to a product and have the guests locate them in the brochure. The person with the most correct, wins.

    AVON Product Trivia -

    This tests the guests knowledge of AVON and our products.
    Ask questions such as:
    What is AVON's mosquito repellent called? (Bug Guard)
    Who was the first AVON lady? (Mrs Albee)
    What is AVON's top selling product (lipstick)
    What was the original name of AVON? (The California Perfume Company)
    What year did AVON start? (1886)
    What is AVON's Bath Oil called? (Skin So Soft)

    Again, the person with the most correct, wins.


    Parties are fun and profitable, and the first step to a good party is finding a hostess.

    In your guest "welcome package" add a flyer for each guest, about becoming a hostess, themself.

    Here is an example:


    Dear Friend:
    Open your house to your family and friends this year with an Avon Home Party. An Avon Home Party is a great way to introduce Avon products to people you know. Your friends will see items that are marketed by the world's #1 Beauty Company, and all backed by our 100% Guarantee.


    Our products for the entire family line including fragrances, jewelry, color cosmetics, breakthrough technologies in skin and hair care, and holiday gift-giving!


    Many people enjoy the convenience of shopping at home, especially during this busy time of year. Hosting an Avon Home Party in your home enables you to receive personal attention from a friendly, knowledgeable, Avon Representative.


    Not only will you have the opportunity to see and touch Avon products in your home, as hostess you can earn your choice of Avon products, or special discounts.

    What you can earn when you host an Avon Home Party 



    Sales Total:MerchandiseTotal
    $100$30$40
    $200$60$65
    $300$90$100
    $400$120$130
    $500$150$150
    $600$180$200

    What a great way for you to do your holiday shopping. Choose your Home Party date today. Too busy to schedule an Home Party, show brochures to your family and friends and receive the similar benefits. For more information contact:

    Your Name Here
    Independent Avon Sales Representative
    Your Phone Here 


    All of the above ideas have been gleaned from other reps. There is a lot of information from others, online. Just make sure and check that all the info you read is current, and that it pertains to the USA.  You may see some places that refer to a special kit for home parties. AVON USA does not currently have one, but you can make up your own and get a roll around case to take it with you.

    I hope this info helps those of you who are thinking of incorporating home parties into your business.



    #AVONtraining #AVONbusinessbuilding #AVONRep #AVONParties





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