Are Goodie Bags For Events A Good Idea?

Many of us "do" events, maybe a church or school fair, a town festival, but there are some, in malls and very high traffic venues, that - although they sound great to do - are just outside of your spending range.  Many of these larger events offer a cheaper option. Instead of having a booth and being physically present, they do "goodie bags" and offer spots in them for maybe $50 for 200 bags.  You are then allowed to provide materials that they will put in the bags and hand out to attendees at the event. Is this a good idea?

I have done this in the past, and I think they are a great way to canvass for new business but I say - "be WELL PREPARED!"

For those worried about losing their investment, it is never a loss. It is a tax-deductible business expense.

I say "be well prepared", what do I mean?

For starters, you will need to order as many extra brochures as you plan to hand out.  I would then also print out mini-flyers with your e-rep site on, a discount code if we have a valid one at that time, the message that free shipping is on all orders over $40, plus info about joining AVON under you. If you have a Facebook/Google business page or group, make sure that is on there too! Or a blog address if you have oone.

You can usually get 4 mini-flyers to a sheet and then cut them to separate. Staple these somewhere in your brochure but not over anything important!

Now, you'll have heard other reps talk about "stuffing" books, and this is a good time to do that! 

Order some samples, 2 or 3 at least for each brochure, and staple those on the pages of the relevant products. 

Again, 4 to a page, make up mini-flyers of a survey - name, address, telephone, email, then 3 questions, would you like to receive brochures regularly? Would you like information about joining AVON to get a discount on your own purchases? Are there any products you would like to receive samples of?

Make sure your email and phone number is on it and mention that people can text/email the info to you and that one lucky person will receive a free gift from you (use random.org to draw from the names).

Use coloured sticky note type tabs through the brochure to make your own offers for PERSONAL customers - it's so hard to try to do this using only your e-rep site.  Maybe on eye make up, buy 3 get 1 free (cheapest product is free), or similar with Footworks, Senses, etc.

Doing this makes for a brochure that has EVERYTHING in it that you'd want to be talking about if you were actually present at the event.

You can also pop in a notelet saying something like "Hi, I'm Susie and I'd love to be your AVON lady. If you have any questions whatsoever, just call or text me at ***-***-**** and I'll be happy to help".

Good luck!  And here's to profitable "goodie bags"!

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